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Post 4...Update.. The Robson Creative Trust.. My Internship with Media Savvy CIC.

  • Writer: Kelly Dunlop
    Kelly Dunlop
  • Apr 22, 2020
  • 3 min read

Updated: May 2, 2020

'Community of Practice' (Drew, 2004)


Concept of many learning activities consisting of 'legitimate peripheral participation in the community'. (Wenger, 1998)

The Robson Creative Internship Award is a programme that will provide real world, paid project experience with the Media Savvy CIC organisation.

The Project has been negotiated over 6 months to be completed by June 2020.


My first meeting was in late January with Dan and the team at Media Savvy to be introduced, find out more about the creative organisation; the team and learners. To present my up to date portfolio of work, discuss the internship brief, opportunity and focus on Media Savvy's expectations/desires from my designs work etc, and planned a schedule going forward.


(Notes from the initial meeting.... either one or series of these areas..)

Teaching room (particularly the right wall on entrance)

Dan's office

Toilet-redesign... disorientated feeling, enclosed, disorientation

Upstairs meeting room

Corridors/stair wells.


We discussed initial ideas from the teams desires whilst walking around together through the building and areas of consideration:-

  • I will consider the organisations current design/colour scheme/logo, and incorporate a horror theme to coincide the current door signage and Dan's love and fascination with horror movies/posters/merchandise.

  • A painted wall mural/ complete redesign in the toilet.

  • A series of prints or something that could be framed and moved (particularly useful for the upstairs meeting room/change of use).

  • A painted wall mural/sculpture (glass?) for the teaching room/ Dan's office.

  • Metal work/sculpture for trophy cabinet?


I have since presented and pitched my ideas/design plans/materials/media for the project to the team...with a wonderful response!

I proposed the idea and design below from a fine liner drawing that I created earlier this year, responding to creating a 2d image into a 3 dimensional illusionistic sketch.

My theme for this project focuses around the Hitchcock film of Vertigo. The mono tones and pink design from the Media Savvy logo, walls feeling of shifting, distorting, illusion.



The design will predominantly be in the toilet and will continue out into the corridor on this level, covering walls and ceilings.


The designs below have been produced using the ‘Vertigo’ theme and variant pink scheme from the company logo. These circles will vary in size and materials of vinyl and paint. They will be placed on the walls of the corridors and stairwell including a window.

The design will start from the top floor and will become limited as they gradually come down each stairwell.


As the toilet area requires initial prep work, and needs to be out of use for a short time, a list has been drawn and a start date of the 6th of April was agreed.

UPDATE...... Due to the current COV-19... the project has been postponed, to be resumed at a later date. In the mean time, work for the project has continued at home, creating individual artwork that will be framed for Dan’s office. The work in response to the horror theme:-



Dan Makavelli launched Media Savvy CIC in 2010 with the support from the University's Enterprise place. The current staff members are University of Sunderland Graduates.

Their success is founded in their commitment to inspire hard-to-reach individuals via non-traditional teaching and learning methods. Implementing a highly successful, personalised, learning by stealth approach.

The primary aims of their courses, via digital arts and media, are to improve the employability prospects of the participants, many of whom who are facing multiple barriers to gaining meaningful and sustainable employment.

Many courses are fully funded for eligible leaners, and provisions focusing on health, nutrition and well-being are also promoted.


They are a shining example of social enterprise and great advocates for student and graduate enterprise, often going back to the University of Sunderland to talk to and support upcoming entrepreneurs.




Drew, L. (2004). The experience of teaching creative practices, conceptions and approaches to teaching in the community of practice dimensions. In Enhancing Curricula: Towards the Scholarship of Teaching and Learning in Art, Design and Communication.


Wenger, E. (1998). Communities of Practice. Learning Meaning and identity.


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